Hello, fellow Reference Management Professionals!
My name is Barbara Krasner and I'm the recently retired Director of Customer Advocacy Marketing from Alcatel-Lucent. At Alcatel-Lucent, and its forerunner, Lucent Technologies, I developed and led one of the IT industry's leading customer reference programs. As a rather young retiree, my goal is to lend my experience to others. My skill set includes strategic consulting, program development, metrics planning and reporting, and bringing your program to the next level.
So, one of the things I've been thinking about is: does it make sense to explore Twitter as a means to expand your company's "fan club?" Holler back at me with a comment.
I also have been thinking about case studies. Here's my latest philosophical thinking about them: I believe they should replicate a customer interview - that is, be in the customer's voice as much as possible - and not be yet another piece of marketing collateral written with fluff (I'm a professional writer with more than 200 magazine credits to my name, so I believe I can get away with saying that). And, whatever happened to quantifying benefits? I'd love to begin a discussion on this as well.
For now, I hope to see many of you at the upcoming Customer Reference Forum in California in mid-February!
Best,
Barbara
Thursday, January 29, 2009
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